For Listeners of Taylor Talks Trades
WIN a Place on Our Next Know Your Numbers Mastery Group
Running a business is tough. You’re working harder than ever, but still feel stuck in the “money-in, money-out” cycle. You’re not alone. What if you could finally understand your numbers, make smarter decisions, and start paying yourself more? Now’s your chance. We’re giving away 1 free place (worth £3,600 + VAT) on our next Know Your Numbers Mastery Group - a transformative 6-month programme designed specifically for ambitious business owners like you.
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What people say
Know Your Numbers will make you feel more confident, and in control of your business and life. Don't just take my word for it. Look below to find out what our entrepreneurs had to say!
“It helps you make the right decisions for the business, right from day one! You’re looking at things from a totally different mindset”
"Within weeks of working with Craig, I completely transformed how I manage cash flow and forecasting. The impact on my business was immediate and significant."
"The Know Your Numbers programme gave me the confidence to make tough decisions. It was eye-opening to realise when it was time to walk away from a failing business—and that decision transformed my focus for the better."
"Craig’s approach is incredibly personable. He breaks everything down to a level that anyone can understand—whether you're a business owner or sitting across from a head of finance."
"The Know Your Numbers course was monumental. It didn’t just improve my understanding of finances—it made me a better businessman."
ready to take control of your finances, increase your profit & get your life back?
Craig’s top 10 business owner challenges
Finally Get Control, so You Can Focus on Running Your Business & Doing What You Love.
Isn’t that an accountant’s job?
In order for your business to thrive, you need to be able to understand where you are and where you have been, and more importantly where you are going. Understand your profit and loss account, balance sheet, cash flow, cost base, pricing, break even, and forecasting.
Most accountants will never explain that to you. They just finalise your year end accounts and tell you how much to pay to HM Revenues & Customs, and then they send you a bill! Where’s the value in that?
But, you don’t have to become an accountant or financial expert. You just need to ask the right questions. But it’s impossible to get answers to questions you can’t articulate. You don’t know what you don’t know. That’s where Know Your Numbers comes in.
We created Know Your Numbers because we believe that businesses shouldn’t be held back by a lack of financial and business knowledge. That’s why we do everything we can to educate business owners, so they can move from surviving to thriving. And in many cases, regain the happiness and peace of mind they once had, and focus on why they got into business in the first place.
You get to a stage in business where you can only take it as far as you can. Craig's mentorship has been a game-changer, helping us have conversations about growth-real strategies to hit five, six, even ten million. Before, I wouldn’t have had the knowledge or confidence to make that leap.
Jordan
Director, D2 Integrated Systems
Craig Alexander Rattray
Craig Alexander Rattray is a seasoned Finance Director and Chief Financial Officer with more than 30 years of strategic finance experience. He is an expert in developing and implementing financial strategies, raising capital, improving profit and cash flow, enhancing shareholder value and providing full-spectrum financial management for businesses.
His expertise spans private equity, venture capital, corporate finance, and financial strategy, making him an ideal advisor for companies looking to increase profit, cash and business value.
A Scottish Chartered Accountant, Craig's long and successful career has spanned various sectors and companies. He has extensive experience working with business owners, offering critical support during periods of change, including acquisitions, growth and exit, and financial difficulties. He is direct and to the point. No sugar coating, just real added value advice.
Craig's goal is to help business owners sleep better at night and make more money by teaching them how to switch from merely surviving to thriving. He is also the author of “Mastering Cash Flow for Business Owners” (2021) and “Lessons From the Rocking Chair” (2025), “Know Your Numbers Mastery – A New Way of Running Your Business” (2025), "Cash Flow Craig” (2025), as well as the host of Know Your Numbers podcast.
Finally Get Control, so You Can Focus on Running Your Business & Doing What You Love.
Who is know you numbers for?
Know Your Numbers is for any business owner who wants to make smarter decisions, and stop feeling intimidated by the financials of running a business.
It’s specifically designed for business owners looking to drive growth, increase profit, improve cash, and take advantage of opportunities thereby building a more valuable business
This is for businesses who want to get to the next level; who want to feel supported at every stage from start to finish throughout our journey together. During the group and 1:1 meetings, we even answer ongoing questions about your business, so you can feel supported in every way.
Know Your Numbers gives business owners the ability to reduce stress, increase cash levels and business value, and even helps fix damaged personal and family relationships, which often suffer just as much as the business.
We don’t just give you the knowledge; we help you apply your new knowledge, so you can grow your business.
how does know your numbers work?
Join our Know your Numbers Community. Register Interest Now.
If you choose to continue improving your business after the initial training, you can join our Know Your Numbers Community. This group aims to build on your success, and allows you to stay in touch with your new network, and keep the expert advice on hand. There are a multitude of resources including videos, articles and webinars. We also hold regular online live sessions, events and in person events.
know your numbers £3,600
Here’s how it works. We have two group sessions every month - one focused on learning, and one focused on applying these learnings in your business (we call this the clinic session). Our group sessions are where the real magic happens!
These sessions are also a great opportunity to share wins, questions, and to network with your fellow business owners.
Remember, you are not alone. The challenges and stress you are going through are not unique – many others are in exactly the same position, so you will learn and grow your business alongside like-minded individuals.
KNOW YOUR NUMBERS ONE TO ONE FROM £2,500
Fast track the Know your Numbers Mastery by working with Craig on a one-to-one basis.
Know Your Numbers Community
Join our Know your Numbers Community. Register Interest Now. If you choose to continue improving your business after the initial training, you can join our Know Your Numbers Community. This group aims to build on your success, and allows you to stay in touch with your new network, and keep the expert advice on hand. There are a multitude of resources including videos, articles and webinars. We also hold regular online live sessions, events and in person events.
Where else can you learn this?
What options are there?
There is a big difference between a short-term cost compared to a true, long-term investment that delivers results.
Do it
alone
I imagine this is what you’re already doing, contributing greatly to the stresses, time consumption, emotional investment, and financial firefighting process of, essentially, piecing together a jigsaw without the picture on the box to know you’re on the right track. It’s not working, is it?
TRY A BUSINESS
COURSE
Perhaps you could enrol on a business course, training session or seminar. Programmes and courses like that are usually theoretical rather than practical, and they often don’t apply to your business, or are not relevant to you.
JOIN KNOW YOUR
NUMBERS TODAY
Skip the guesswork and the generic advice! Know Your Numbers gives you a tailored, hands-on solution that we've built specifically for you. Over 30 years of in-the-trenches experience have gone into this step-by-step roadmap that doesn't just “theorise” but delivers real results: more profit, better cash flow, and you’ll sleep more easily at night.
No fluff. Just the tools, guidance, and expertise you need to make smart decisions and finally see the bigger picture.
You need to take action. What’s stopping you? Remember what our entrepreneurs above said about how it changed them and their business.
Finally Get Control, so You Can Focus on Running Your Business & Doing What You Love.
You could continue to do it alone with no mentor, and carry on trying to fight a house fire with buckets of water, or take on the journey with no map, but why wait? Why allow yourself to keep living this stressful life? Why keep missing opportunities?
Nothing changes unless you change. With Know Your Numbers, you can take your business to the next level, increase its value and cash flow, reduce stress, fulfil your true potential and get your life back!
If you join Know Your Numbers, follow the material, and fully take it on, you will find the process transformative, and your progress significantly fast tracked from the get-go.
If my clients had known what was truly possible, in terms of reducing stress, increasing cash, income potential, and pure enjoyment, and if this group had existed when they set up, they would have jumped at it and saved a lot of time, money and stress!
You now have, at your fingertips, what it takes other people years to learn. And often, they need to witness their businesses fail or themselves to fall to pieces in the process. You can avoid that.
Let’s do this! Take action and start today.
Remember, if you don’t believe that you have had value for money, we offer a full 100% money back guarantee. Not that anyone has even thought about that.
If you’re serious about your business, I’ll see you on the inside.
Craig
“It helps you make the right decisions for the business, right from day one! You’re looking at things from a totally different mindset”
"Within weeks of working with Craig, I completely transformed how I manage cash flow and forecasting. The impact on my business was immediate and significant."
"The Know Your Numbers programme gave me the confidence to make tough decisions. It was eye-opening to realise when it was time to walk away from a failing business—and that decision transformed my focus for the better."
"Craig’s approach is incredibly personable. He breaks everything down to a level that anyone can understand—whether you're a business owner or sitting across from a head of finance."
"The Know Your Numbers course was monumental. It didn’t just improve my understanding of finances—it made me a better businessman."
Get Started
To get started, all you have to do is complete the form below.